By Kent D. Messer, Harry H. Kaiser, Collin Payne and Brian Wansink
Advertising could play an important role in reducing consumer fears
when a product is linked to food safety concerns, write a team of
economists and psychologists at Cornell University.
Ways for industry to avoid losing billions of euros and dollars
through mad cow disease could find their solutions in maths and
physics, claim researchers at the University of
California.
As the United States deals with the fallout from the first case of
mad cow disease to hit the country, an international organisation
warns countries to stay on the alert and buck up controls.
The entire bull calf herd from which the suspected case of BSE
belonged to has been euthanised, according to the latest USDA
update on the current crisis. Over 450 animals were killed
according to American Veterinary Medical Association...
